Creating is my calling, and websites are where it all comes together
I’m Lucas Cubillos Mialani, and creating is my calling. Design, photography and drawing came first. Studying business and marketing, and finishing my MBA in 2019, showed me what that creativity can do for a business: make it understood, trusted and chosen.
Where the name Cubilani comes from
Cubilani joins my two family names: Cubi from Cubillos and lani from Mialani. It’s in honour of my parents, both graphic designers, artists and creators I deeply respect and look up to. Making things is the gift they gave me, and there’s nothing better than keeping that path in the family.
That’s why the brand and the website sit together here: the thinking behind a brand, the logo on a favicon, the colours on an email signature or an event canopy, and the site that carries it all.
Web design is the one place where everything I know comes together. A website needs the thinking of a strategist, the words of a marketer and the eye of a designer, and since 2020 I’ve brought all three to websites for businesses. Every one starts with who you serve and why they should pick you. Then I write it, design it and build it myself, and the moment it all comes together is still my favourite part of the work.
I do it with people who are building something of their own. Bringing out the best version of your business online, and seeing it work for you, is why I love what I do.
My creativity goes beyond the screen
I need time outdoors. Surfing and mountain biking are my two biggest passions, and they’re how I connect with myself and with nature. They give me a break from screens, and more than that, they give me room to breathe, which is where new ideas come from. I’m more creative, and better at my job, when I make time for them.
There’s beauty everywhere to take inspiration from, and these are the moments I enjoy most: the feel of the water while I wait for a wave, the second in the air on a jump, the sound of a well-tuned engine at a Japanese car meet. I’m always taking photos, often of car culture, where design, engineering and personal style meet. I once travelled to Tokyo just to see the cars, and for Japan itself.
Most clients come back for more: the next page, the next launch, a brand to match the site. They don’t want five providers for their site, their brand, their search and their hosting. They want a studio that already knows their business.
Three services, one plan: website redesign services and new websites, branding services, and AI SEO services for Google and AI answers.
I’ve worked with several developers, and I can say with good reason that Lucas is the best. He knows a lot and he’s someone you can trust.”
